Second home

Learn more about V3rso, Emiliano’s group tech boutique hotel

Under the V3rso brand, the company reimagines the concept of living, working, and experiencing life in a single development, as the “home away from home”

By Diego Paiva

The Emiliano Group, renowned for its excellence in hospitality, now expands its horizons to the residential real estate market. Under the V3rso brand, the company reimagines the concept of living, working, and experiencing life in a single development, incorporating decades of expertise in refined service. This new venture represents a fusion between the tradition of being recognized as the “home away from home” and the modernity of the digital mindset.

V3RSO Taylor Stay

A journey of luxury personalized by technology

In partnership with local investors and the sophistication of the Emiliano Group, V3rso Taylor Stay emerges – a new level of luxury customized through an innovative digital platform.

Customizable experience from start to finish

V3rso offers a unique experience where guests can imprint their identity throughout their stay:

Automated check-in/out: Through a proprietary app, the process is quick and hassle-free.
Local favorites curation: A personalized selection of local establishments is accessible via app, allowing guests to experience the best of the region.
Personalized minibar: Already included in the daily rate, the minibar is adapted to individual preferences, featuring local products and exclusive client choices.
Flexible reservations: Check-in and check-out times are decided by the guest through their mobile phone, providing unprecedented flexibility.

Environment customization: From the bed to ambient music, everything can be personalized to meet the client’s tastes.

Delightful differentials

Contemporary design: V3rso features design that reflects modern luxury.
Complete automation: The experience is fully controlled by a proprietary app, ensuring efficiency and practicality.
Exclusive minibar: A personalized glass minibar containing the client’s preferences.
Personalized literary culture: Books and magazines are pre-selected according to the client’s profile.
Illuminated environment: With dimmable LED lighting, the environment adapts to each guest’s preferences.
Luxury amenities: Exclusive Santapele products and Egyptian cotton bedding.
Advanced security: Smart biometric lock ensures guest peace of mind.
Enhanced sound system: A unique auditory experience is provided by the amplified sound system.

V3rso emerges as a modern solution, serving a sophisticated audience that values connectivity, ease, and a fully personalized experience, establishing a new standard in the luxury hospitality universe.

The first hotel of the new V3rso brand was inaugurated on Alameda Santos, in São Paulo, at the end of 2024. Other units are already under construction in Goiânia and Porto Alegre, but the company plans to inaugurate more than 70 units over the next 15 years throughout Brazil.

The V3rso network offers a perfect combination of luxury, technology, and personalization, making it the ideal choice for families seeking comfort. Even when away from home, guests will feel welcomed, in contrast to the impersonality and uniformity of traditional hotels.