Tecnologie

Explore the technology behind your TV

Modern TVs have become an integral part of our lives, providing entertainment, information, and an immersive visual experience.

By Diego Paiva

In the modern world, choosing the right technology for your TV can seem like a challenging task, with a vast array of options available in the Brazilian market. Behind the screen, a complex symphony of technologies works together to create the magic we experience daily when watching a movie, a series, photos, or videos from the latest trip. Let’s take a look at the key technological advances driving contemporary TVs. Grab some popcorn and get comfortable.

LCD and OLED: The Two Main Technologies

LCD (Liquid Crystal Display) TVs are known for their pixel technology that uses a layer of liquid crystals to block or allow the passage of backlight. This approach provides sharp and bright images, making it a popular choice for many consumers.

On the other hand, OLED (Organic Light-Emitting Diode) TVs adopt an innovative approach where pixels are formed by organic materials that emit light when an electric current is applied. This method provides precise control of each pixel, resulting in deeper blacks and more vibrant colors.

Ultra HD Resolution and HDR (High Dynamic Range)

The exponential increase in resolution is a prominent feature of modern TVs. Since the advent of high-definition TVs (HD), we have progressed through Full HD, 4K, and even 8K. Each iteration represents a continuous quest for clarity and visual details. LED and OLED panels contribute to the sharp reproduction of millions of pixels, creating more realistic and immersive images.

HDR technology expands the color range and contrast between the brightest and darkest areas of the screen. This results in more vivid and detailed images, reproducing a broader range of tones and enhancing the visual experience. Popular formats include HDR10 and Dolby Vision.

Smart TVs, connectivity, and Artificial Intelligence

Smart TVs have become the norm, integrating into the digital ecosystem. Equipped with operating systems such as Android TV, webOS, or Tizen, these TVs provide access to a variety of apps, streaming services, and internet browsing. Wi-Fi and Bluetooth connectivity enable interaction with external devices such as smartphones and smart speakers.

Powerful processors and artificial intelligence play a crucial role in improving image quality and overall TV performance. Upscaling algorithms use advanced techniques to enhance the resolution of lower-quality content, while AI can automatically optimize TV settings based on the viewing environment.

Immersive sound

Sound quality is an essential part of the television experience. Modern TVs invest in advanced audio technologies such as Dolby Atmos and DTS:X to create a three-dimensional audio experience. Furthermore, the integration of directional speakers and surround sound systems provides a complete immersion in the content

TV Projectors

For those seeking a big-screen experience, TV projectors are an exciting option. These devices project high-quality, laser-enhanced images onto a larger surface, turning your living room into a true home cinema. Additionally, they offer the advantage of being portable and can utilize any surface for projections, making them excellent for road trips